We brought together leading beauty editors, journalists and influencers for an exclusive press and influencer event showcasing the latest launches from We Love Hair’s portfolio, including Olaplex, Color Wow and Maria Nila. Set inside a distinctive Art Nouveau flower shop, the event created an unexpected backdrop for discovering the new products.

 

The historic Secessionist setting, combined with carefully curated brand displays and an intimate guest experience, transformed a traditional product presentation into an inspiring beauty moment.